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Founded in 2013 by analytics industry expert Jen Underwood, Impact Analytix, LLC is a is a boutique integrated product research, consulting, technical marketing and creative digital media agency led by experienced hands-on practitioners. Connecting great technical solutions to customers is our passion. We can help you analyze the market, evaluate technical solutions, refine your message, crunch data, or create engaging content that truly serves your customer needs while attracting qualified leads. For over 20 years, our team has helped vendors and customers succeed in designing, selling and adopting new technologies.

Amazing Clients


Unique, Proven Experience

We are technical marketers and sales engineers with rarely found, deep "hands-on" implementation experience. We have helped the world's largest software companies, systems integrators, and exciting start-ups bring new solutions to market. We can help launch new offerings, reach new channels or help turn-around failed initiatives. Unlike most agencies, our real-world practitioner experience enables us to effectively communicate the true value proposition in meaningful, relevant ways while also identifying growth or solution improvement opportunities.

Jen Underwood

Jen Underwood is a recognized analytics industry expert. She has a unique blend of product management, design and over 20 years of “hands-on” development. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Jen is honored to be an IBM Analytics Insider, SAS contributor, former Tableau Zen Master, and active analytics community member.

In the past, Jen has held worldwide product management roles at Microsoft and served as a technical lead for systems integration firms. She has launched new products and turned around failed projects. She also writes for InformationWeek, O’Reilly and other tech industry publications.

Jen has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.

Matt Morris
Principal Consultant

Matt leads research and market analysis specializing in the areas of data platforms, data warehousing, integration, analytics, business intelligence and machine learning. Prior to his most current role, Matt has worked in enterprise technology sales, software development and solution architecture roles at Microsoft and other technology firms. He has experience with mid-market and large enterprise organizations across a variety of industries as well as public sector.

He works with customers to help them understand and implement high innovation and transformational technology solutions in the areas of analytics, cloud computing, and developer tools and platforms.

Matt has a Bachelor of Science, Management Information Systems from Florida State University and a Master of Science, Technology and Innovation Management from The University of Tampa.

Mitesh Patel
Executive Advisor

Mitesh is a seasoned, executive level program manager and IT strategy consultant. He has helped successfully transform and execute the global strategic initiatives of Fortune 500 companies in multiple industries and sectors. Today he is an executive at a leading robotics company combining robotics technologies with artificial intelligence.

Mitesh has experience building, leading, and executing strategic initiatives. Having managed and executed strategies of over half a billion dollars in budget, Mitesh has successfully led transformational initiatives; global outsourcing; acquisitions, divestitures, and mergers; in addition to rapid results process improvement initiatives. Additionally, he has built, matured and executed strategic planning offices, EPMO’s, and PMO’s.

Mitesh has a Bachelor and Degree of Business Administration.